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How accurate is informed delivery, how does informed delivery work, informed delivery for business, direct mail, postal service, postage, campaigns, priority mail

Leveraging Informed Delivery, Commingling and Mail Tracking

In light of the recent news around deliverability issues and the United States Postal Service (USPS), our agency has been researching the best methods to ensure our clients can monitor their deliverability. Direct mail is an increasingly popular method of sending marketing materials to prospective and existing customers due to its package flexibility. These packages […]

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Benefits of Changing Formats for Your Direct Mail Packages

For those who are yet unfamiliar, direct mail packages are marketing materials that are sent to potential and existing clients. These are some of the most flexible methods of marketing, as they come in all shapes and sizes. Two common direct mail formats are either a self-mailer such as a postcard and direct mail package, […]

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Fundraising newsletter examples, organization newsletter, creating a newsletter for nonprofit, product fundraising, recurring donations, nonprofit organizations

The Use of a Newsletter in Your Fundraising Arsenal

Physical newsletters can be a powerful fundraising tool for nonprofit organizations. The low costs and ease of distribution of these conversation starters make newsletters extremely attractive for organizations of all sizes. Creating a print newsletter for nonprofit organizations doesn’t have to be difficult. You can start by telling the story of your nonprofit in a […]

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Branding color schemes, Color psychology, Branding color palettes, Brand identity, marketing, color combinations, logo, font

Choosing a Color Palette for Your Brand

No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemes for their company. The following is a closer […]

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Logo design tips, Good logo design examples, How can I make my logo stand out, Logo branding, brand identity, branding design, minimalist

Modern Logo Tips and Tricks

Choosing a logo for your brand can be a make or break moment. The goal of a logo is to design a small and simple way for customers to recognize your product or service. This blog is an overview of the importance of logos as well as tips and tricks for creating your own. Why […]

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Nonprofit direct mail response rates 2020 , direct mail fundraising trends , direct mail fundraising best practices , non profit direct mail research , direct marketing , success

2020 Direct Mail Fundraising Trends: Keeping Your Head Above Water

Although the economy is constantly changing, we can all agree that 2020 has been a difficult year for everyone. Fundraising is more important now than it ever has been, particularly for non-profits. With unemployment figures rising in many areas, the first budget item to drop is charitable giving. This means that non-profits have to be […]

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specialty printing services , what is specialty printing , specialty printing company , specialty marketing and printing , custom printing , digital printing , graphics , paper , banners , precise

4 Types of Specialty Printing for Print Marketing

The key to success for any direct mail or print marketing campaign is standing out — being unique in the sea of advertising clutter. One of the ways to accomplish this is by utilizing one of the many specialty printing capabilities in the market. Additionally, consumers remember direct mail marketing messages more than campaigns they’re […]

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